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In the high-stakes adventure of entrepreneurship, the search for your ideal clients and employees can become a thrilling quest. As the captain of your ship, you’ll navigate a vast sea of opportunities. But here’s the catch – to reel in your ideal fish, you’ve got to know where to cast your line. In my experience, it’s critical to uncover the secrets of fishing in the perfect spots to hook the right clients and employees for your business success.
Where do you find big fish?
You need to know where to fish to find your ideal client. In other words, where do they congregate, what do they read, and what are their interests? If you want to catch tuna, you have to go to the ocean, not your local creek.
Let’s say that your ideal clients are CEOs of mid-market companies that need your consulting services. Where can you find them? I suggest they may be found at higher-level industry conferences and trade shows. If this is the right fishing hole for you, don’t just show up. Lay the groundwork before the event and apply to become a speaker or invest in a tradeshow booth.
In addition to high-level conferences, where else can you meet CEOs?
Look for CEO roundtables and forums. None in your area? Consider starting one.Get involved with non-profits where CEOs serve on the board, attend their galas and events, and get to know the leadership.Fellow alumni may be running their own businesses.Research business or social clubs that cater to business leaders.Use LinkedIn to connect with CEOs in your industry and engage with them through comments, shares, and direct messages.
What about smaller fish?
If your ideal clients are small business owners, start at your local chamber of commerce or small business association. These groups are easy to find and fairly inexpensive to join.
In addition, explore other fishing holes where you might catch small business owners, which may include:
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