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Growing your small business into a sustainable venture will often require you to play many roles at once. You are the accountant, salesman, marketer, and entrepreneur all wrapped in one. With all these things going on, it is paramount to look at the bigger picture so that you can retain a sober mind and not get overwhelmed.
However, it is easy to overlook the ‘small’ details such as how good is your website structure? After all, you have a functioning website; its prettiness is the least of your concerns.
A good website design, however, is more than just about looks. The design of your site is what speaks volumes about your business at first glance.
It will inspire confidence because of its professional image and set you apart from your competition. If you let optimize it, your website could be your most trusted weapon in your arsenal of revenue generating tools.
But what makes a good internet site? Here are the characteristics of a good site and how you can use them to your advantage.
Is Easy to Use
Even though the website should have an above par design, the visitor should have a smooth experience using the site. Keeping a consistent layout throughout the website while adding navigation tools and convenient buttons will make it handy while the user is browsing through your site.
This ease of use will encourage the visitor to spend a little more time on your website. Also, avoid using corporate speak or advanced vocabulary as it looks like you are intimidating the users.
Is Well Optimized
The whole purpose of the site is to attract visitors and gain potential customers in the process. Hence, you should optimize the website for search engines.
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