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As the founder of a folder printing company, I often get asked how to design folders that effectively guide prospects through the buying journey. Given the frequency of these inquiries, I’ve decided to share my insights on creating impactful sales folders.
A well-designed sales presentation folder goes beyond mere folded paper with pockets. With the right printer, you’ll have access to a nearly limitless combination of presentation folder features that enhance appearance and expand functionality. Moreover, it provides a strategic platform to engage potential clients, convey key messages tailored to their needs, and ultimately drive sales conversions.
As entrepreneurs, we know these presentations can be deal-makers or deal-breakers. The following folder tips will help you to finalize that next contract.
1. Design with Engagement in Mind
Anyone can design a folder, but crafting one that makes people say “Wow” is an art form few have mastered. For inspiration, check out my folder design gallery, created to help spark your creativity while featuring several styles, colors, and layouts for various industries.
Front
The front cover offers you a blank slate to introduce your brand. Feature your logo here to entice prospects to look inside. For a stronger directive, include a call to action, an arrow, or a preview image that suggests an opening motion. Uniquely shaped covers can also entice recipients to open the folder.
Interior
Interior pockets might not seem like a standout feature at first, but they play an important role in extending your brand’s narrative. When your recipient opens the cover, a well-crafted interior panel will reinforce your message. Including a thoughtfully placed business card slit not only offers easy access but also seamlessly integrates with the folder’s overall design.
Back
Don’t overlook the back cover of your folder—it’s just as important to your design as the front... Read More
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