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Starting out in business comes with many different challenges. As much as you might feel as though you’ve prepared, it’s not unusual to feel as though you’re constantly on your backfoot.
So, you take all of the precautions that you feel necessary regarding your business plan, marketing methods, and product or service. What about the wider industry, though? This will be the entire landscape that you’ll be operating within. Your plan will undoubtedly cover Some of this, but a more attuned sense of your surroundings might help with your professional decision making.
Audience Expectations – When to Subvert
There will be elements of your industry that you consider essential to follow – such as elements of the line of work. However, there will also be times that you enter into territory that is more subjective – perhaps other businesses in your industry do things a certain way because that’s the current trend, and that isn’t something that you have to follow.
While this can seem like a good opportunity to make an impact on your audiences, subverting these expectations just for the sake of it might backfire. You have to do so with a clear intent. For example, are you trying to make a point about how your competitors do things one way, and you’re breaking the mold for their sake by changing that? On the other hand, when it comes to providing quality service all round, that’s an area that you will want to stick to, potentially meaning you investigate partners to round out your service like Shiply.
Emerging Tools
There is also the question of how you respond to changing elements in this industry. Do you constantly respond to changing circumstances? If so, you might try and build up a consistent... Read More
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