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Has someone suggested that you become a “thought leader?” Have you considered the benefits of becoming one or how to go about it? A thought leader is someone who becomes known as a subject matter expert and sought out or relied on for their experience sharing. Becoming one can improve your influence in your field and within your company.
I decided to go for it six months ago and have already seen some pretty good results. I was initially inspired to produce thought leadership content because I wanted to increase my company’s visibility on search engines and get more links to our website. But when my first article was published, I felt a huge rush of validation that maybe I do have something worth sharing.
When I shared it on LinkedIn, people started liking the article, commenting how they loved my ideas and planned to implement them. Some even asked follow-up questions. I was helping people—and that lit my fire. Over the course of six months, I published 20 articles in five publications and developed a website to showcase the effort.
Here are the steps I recommend for becoming a thought leader.
1. Find a mentor to coach you.
Find an existing thought leader to coach you step-by-step. The tips you get from someone who has been there and done that are invaluable and can save you a lot of wasted time.
2. Have professional pictures taken.
You need more than a headshot. Many professional photographers offer a business photo package. Style yourself in whatever clothes or settings make sense for your expertise. For example, I had a one-hour session in various settings in and around my office building. The high-quality head, standing, sitting and waist-up shots will serve to support your new higher public profile.
3. Flush out what you know.
Your mentor can help by interviewing you about your specific knowledge realms and identifying material that would be the most powerful to share. For me, this fell into three buckets of... Read More
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