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In the age of technology, more and more brands are turning to live streaming as a key tool in their arsenal. But, how can live streaming be utilized, and how is it beneficial? Let’s take a look.
Virtual Events
Although virtual corporate events have only really taken off over the past few years, live streaming has long since been utilized particularly by the entertainment industry to provide virtual versions of traditionally in-person experiences. Take something like online casinos, for example – card game enthusiasts can join in live games of online blackjack which are hosted in real-time by a real dealer. The dealer controls a physical card table in a studio, which is streamed live to players’ devices. Combining the digital elements whilst maintaining the feel of real human contact helps to provide an immersive and authentic casino experience.
This same logic can be applied to corporate events, too. Some events like product launches, award ceremonies, trade shows, and conferences, for example, need to have some of the elements of in-person events; there needs to be a host who can interact with the products and materials, and present the event online. Live streaming can then remove geographical and logistical restrictions for the attendees, widening the audience of the events. In addition, they can be recorded and posted to a database so that anyone who missed it can have the same experience at a later date.
Internal Communications
In addition to using live streams for external communications and events, it can also be used for internal processes too – even more so if some of the workforce works from home some or all of the time. Whilst tools like instant ... Read More
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