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Contrary to the glamorous façade often portrayed on social media, entrepreneurship is far from a leisurely stroll through the park. It’s not all champagne toasts and photo shoots. Guiding your startup to success demands much more than dreaming up a brilliant concept, launching a captivating social media campaign, and crossing your fingers that magic will happen.
As someone who’s been in the entrepreneurial game for 43 years, I can share firsthand that running your own company takes dedication, perseverance, and a willingness to learn from both successes and failures.
Let’s explore a few key lessons I’ve picked up along the way that have helped me navigate the tumultuous waters of entrepreneurship.
1. Give your best stuff away
Yes, you read that right! Back in 1990, during a radio interview with Dr. Wayne Dyer, I received a piece of advice that changed the course of my career. He told me to give my best stuff away for free.
At first, I was skeptical — wouldn’t that devalue my expertise? Then Dr. Dyer explained that by freely sharing my knowledge and insights, I would attract a loyal following and grow my business. And he was right.
Today, we give away five of our books for free on our website, a practice that has been instrumental in building our brand and attracting clients.
In your pursuit of entrepreneurial success, don’t be afraid to create products that you give away at no cost to attract and engage potential customers.
2. Get a mentor. Or two. Or three. Or four!
It’s easy to fall into the trap of thinking you need to figure everything out on your own. But why reinvent the wheel when you can learn from those who’ve already been there, done that?
It’s a best practice to surround yourself with mentors who work in your industry. Tap into their excellence, their motivation, their inspiration — and most importantly? Their experience. Men... Read More
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