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At some point along your entrepreneurial journey, it’s likely that you’ll be handed a microphone to address a large group of people. Learning the secrets to becoming a captivating public speaker before that moment arrives can be a game-changer. How can you improve your public speaking skills or overcome a fear of speaking in public? What does it take to give a fascinating and engaging public talk?
Andrea Heuston, a US West Bridge member, Global Speakers Academy graduate, and speaker coach, shared five things you need to be a highly effective public speaker:
1. Audience research.
The first thing you need to learn is that your speech is not about you; it’s about your audience. Before you even start writing your speech, do your research and understand your audience: why are they there, what makes them do things, what are their trigger points, what are their concerns and needs? Only after a lot of research do we start figuring out the right messaging and content, delivery mechanisms, and activities.
2. Location research.
Find out everything you can about where you’re speaking. How big is the stage, how much room will you have to move around, will you be behind a podium? How is the audience spread out? Practice your delivery within that context. For example, with TEDx, we know that the space for speakers is a 10 x 10. I have my speakers block it out at home with a rug or tape so they can feel the space and walk around it while practicing their speech. I have them do this so that when they are on stage, they’re not thrown off by having more or less space than anticipated.
3. Practice. Practice. Practice.
And then practice some more. It can’t be overstated how much you need to do this. You need to practice it when you’re alone; you need to practice reading it; you need to practice without reading it; you need to practice recording it and then reviewing the recording, you need to give the speech to your dog ... Read More
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